Today, Microsoft is a dominating, and some may say domineering, leader in multiple industries. INTRODUCTION Microsoft began humbly in 1975, with a vision by a 19-year-old Harvard drop-out, to see a PC on every desktop (Microsoft Company Capsule, 2003). 26 Exhibit 2: Competitive Positioning Worksheet.27 Exhibit 3: Microsoft Financial Highlights.28 Exhibit 4: Microsoft Business Solutions Product Lines. ![]() 20 Trends in Enterprise Software.20 Managing Weaknesses. 17 DIVERSIFICATION AND MULTIDIVISIONAL MANAGEMENT.18 Product Lines and Divisions.18 Managing the Corporate Portfolio.19 CONCLUSION AND RECOMMENDATIONS. 15 Microsoft Partners.15 Enterprise Software Alliances.15 GLOBAL OPERATIONS. 14 Segmentation.14 STRATEGIC RELATIONSHIPS. ![]() 9 Porter’s Five Forces Framework.10 INTRA-INDUSTRY ENVIRONMENT AND COMPETITIVE INTELLIGENCE.13 Cooperation. Submitted to: Professor Paul Olk Daniels College of Business Achieving Strategic Advantage, Section 1 June 3, 2003 Submitted by: Chuan-Yi (Ray) Chen Peter Donnelly Angela Heyroth Worarat (Cookie) Pichpongsa
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